Is there life after E3? The answer may be yes, as it was announced today that the VideoGame Expo (VGXPO) intends to serve as the bridge by which game companies will be able to continue to connect with the industry, but with a more cost effective result.
VGXPO is part of Lunar Tide Communications, a company involved in developing video game related events. Ed Fleming, director of VGXPO said, "We believe that America’s VideoGame Expo offers a new kind of value proposition and is an opportunity to do more with marketing dollars. We looked at other industries for inspiration – the shows with the most impact and longest lasting power are consumer-focused direct marketing events. Be it the International Auto Shows, Comic-Con, TGS, or localized events such as hobby shows or home and garden conventions; these are huge events that have survived for decades and run the gamut of industry players. Direct marketing at events such as these are a proven return-on-investment."
Fleming lamented the fact that the E3 video game convention extravaganza was being cut back, but offered VGXPO as a new vehicle for the game industry to continue to showcase its new offerings to the public. "VGXPO organizers and its advisory board members lament that the videogame industry has matured past the need for a mega-event such as E3. However, we see this as a transformation-catalyst for the industry – what the industry needs now is something that can be used to showcase products, promote game makers and celebrate the rich history of the industry directly with consumers."
VGXPO is scheduled to take place October 27-29 at the Valley Forge Convention Center near Philadelphia, PA. For further information, logon to VGXPO.com.
