US retailers give Xbox 360 price drop before holiday season

Xbox 360 Price Drop

The Nintendo Wii U’s launch will be in November, and many US retail stores have made a price cut on the Xbox 360 in order to sell larger quantities as the holidays approach.

GameStop, Best Buy, Amazon, and Wal-Mart have made a $50 price decrease on more than a few current Xbox 360 units. The 4GB model is still $199, though the $299 bundles (the 4GB model with Kinect and the 250GB model) are now $249. The upcoming Halo 4 bundle is also receiving a price cut and will be sold at $349 rather than the originally intended $399.

The bundles will be more affordable than the Wii U when it launches for $299 and $349 for the 32GB deluxe set. The Xbox 360 price drops were made directly after Nintendo made a price cut on the Wii and should allow Microsoft to compete with the Wii U’s release.

It is not certain whether or not Microsoft is making these changes in price permanent. Around the holidays, many retailers have done price changes in order to increase sales as promotions.

[Gamasutra]

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Author: Ben Gyurik View all posts by

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