THQ Signs In-Game Ad Agreement

At least THQ hasn’t claimed that this will do anything else other than pad their bank account in this joint press release from THQ and Double Fusion. Gamers, your enemy has a name, and that name is “Double Fusion.” “THQ Inc. and Double Fusion, a leader in in-game advertising, announced today a multi-title relationship where Double Fusion will represent three upcoming THQ titles to advertisers and agencies. Titles include new, original properties for next-gen and licensed properties scheduled for release this fall. ‘In-game advertising opens up new revenue opportunities for the company, and helps us deliver an exceptionally strong communications channel to our brand and marketing partners,’ said Kelly Flock, executive vice president of worldwide publishing, THQ Inc. ‘We feel that Double Fusion has a very compelling offering that will help us reshape the way marketers deliver content and consumers interact with that content during their game experience.’ “‘THQ is consistently one of the most innovative publishers in the video game industry and this relationship will further establish in-game advertising as an effective vehicle that provides a huge benefit to gamers, publishers, and advertisers alike,’ said Elie Wurtman, Chairman, Double Fusion. ‘By providing marketers access to a wide range of opportunities in THQ™s titles, from billboards to deep storyline integrations, we™re able to offer a significant value proposition to our partners.'” “Double Fusion™s technology enables advertisers to serve and measure rich-media campaigns within the immersive game environment itself, while allowing game publishers to increase their per-title revenues through advertising.”