THQ has made a deal with toy manufacturer Mattel today that could result in a Masters of the Universe video game.
According to the publisher, the two companies entered the "multi-year alliance" and will "produce and distribute video games" based on a number of Mattel’s properites. Currently, there are plans to make games based on Barbie, Hot Wheels and Fisher-Price. As for Masters of the Universe, the two companies will "expand the video game and interactive potential" down the road.
"The multi-platform deal will focus on THQ designing, developing and marketing games for consoles and handheld systems; personal computers; mobile devices and social networks; and popular online gaming portals such as Xbox Live(R) Arcade, Playstation(R) Network and Nintendo WiiWareTM Network," the publisher wrote in a press release.
Several other toys with possible game titles include Rock ‘Em Sock ‘Em Robots, Polly Pocket and Monster High. There are also plans to further incorporate THQ’s new uDraw GameTablet. The developer recently released Pictionary, another property owned by Mattel, to be used with the periperhal.
"We are excited to work hand-in-hand with the world’s No. 1 toy company to bring a new level of entertainment to its already incredibly popular brands," said Martin Good, THQ’s Executive Vice President of Kids, Family and Casual Games. "As we have shown with the combination of uDrawTM and Pictionary, there is enormous potential for the strategic relationship between THQ and Mattel. Through video games, we can build on some of the most famous and classic toy properties in the world, as well as unlock the entertainment potential of the newest creations from Mattel."
[THQ]
