As the holiday season approaches, it might be a great time for Sony to reduce the price of the PS3 in order to attract more business.
Each time the company has discounted the machine, there has been a surge in buying PlayStation 3s. But another price reduction isn’t going to happen anytime soon according to Sony.
Instead, Sony has faith that its upcoming game offerings will be the driving force in selling lots of PS3s in December.
Patrick Seybold, director of corporate communications at SCEA said:
"With PS3 titles for this including Resistance 2, LittleBigPlanet, SOCOM, MotorStorm: Pacific Rift to name but a few of our multiple exclusives, combined with PlayStation Home and increasing multimedia features for the hardware, we expect to have continued momentum going into and beyond this holiday season,"
He drove the point home by saying, "As previously discussed we aren’t making any price moves this holiday season. In my opinion, we have the best line up of any PlayStation generation going into this holiday and consumers will be very receptive to it."
Sony predicting what consumers will be receptive too is treading on thin ice. Sony also proclaimed that consumers would swallow the bitter pill of the PS3’s launch price ($599) in 2006 because consumers would understand the value they were getting. Wrong.
The game industry says that software sells hardware. The big question is: Will Sony’s game line-up convince new customers to buy the PS3? If you talk to Seybold, the answer is a definitive "yes." If you ask Joe Sixpack, the answer may be, "I’ll believe it when I see it."
[via CVG]
