If one word could be used to describe Sony’s past performance as far as public relations are concerned, many people would say the word, arrogant, would be an accurate match.
From Sony’s proclamation that next gen doesn’t start until they say so to remarks that the PS3 wasn’t expensive at all, Sony has been full of errant comments that have not only distanced prospective customers but the game industry as well.
But things seem to be on the flip-flop according to a news story by the San Jose Mercury News. Sony has changed its tone dramatically and "pleaded with third-party developers not to abandon its struggling platform. That change in attitude is a marked difference compared to the arrogance of past years."
The issue is economics for developers. More people are needed to program for the PS3 then other game consoles.
Dean Takahashi of the SJMC said, "The argument is that the PS3 will show its strength as developers learn how to make games for it. But developers know they can staff four or five Wii teams with the same number of people it takes to make one PS3 game. We may have a glut of Wii games soon, but that’s not as bad as not having enough games on the PS3."
This, of course, remains to be seen.
