So how has the 80GB PS3 been faring in the gaming market? While we’ve already reported that the 80GB soared up the charts on Amazon.com not once, but twice in consecutive weeks, we haven’t really seen concrete details.
GameDaily spoke with Peter Dille, vice president of marketing for SCEA, and he went into the subject a little bit while talking about PS3 advertising.
First, Dille said that to coincide with the debut of the new 40GB PS3 for $399, SCEA would release new advertising campaigns to showcase the cheaper value of the console. Dubbed the ‘White Room’, the new campaign, as Dille said, is "our largest ever behind a hardware platform". He elaborated a bit more on the campaign with the following.
"…we wanted to move beyond the ‘power’ message with a more high-energy, entertainment driven focus for the PS3. The games are here, the price point is now $399 and we wanted to make the news loud and clear. But we need to deliver that in a way that befits[sic] the PlayStation brand.
And so, beyond the brilliant HD games that the PS3 delivers, you’ll also see a big focus behind the PS3’s Blu-ray movie capability and, for the first time, you’ll see a major focus behind the PlayStation Network and the exclusive gaming content available on the PlayStation Store, as well as breakthrough services like Home."
Lastly, regarding the sales performance of the 80GB PS3, Dille said that new package has been "demonstrating phenomenal sales growth since we announced the $499 price point." Gee, wouldn’t it be nice to see some sales figures? But, wait; that would be acting too modest in regards to Sony.
