Ubisoft has found quite a bit of success with the Raving Rabbids in recent years, and now the company has plans to bring the franchise to an entirely new marketplace.
A press release from earlier this morning reveals that a TV show based on the Raving Rabbids will premiere on Nickelodeon channels worldwide in 2013. Nickelodeon will have exclusive broadcasting rights for the half-hour episodes to be aired in two years.
Ubisoft’s French studios created the Rabbids and will be working with Ubisoft Motion Pictures on the new TV series.
Jean-Julien Baronnet, CEO of Ubisoft Motion Pictures, talked about the new partnership with Nickelodeon and how the Raving Rabbids will fit right in.
“Nickelodeon is one of the world’s leading entertainment brands for children and families, and Ubisoft is thrilled to be partnering with Nickelodeon to deliver unique television programming to its viewers,” he said. “As the world’s most recognized entertainment brand for children and families, Nickelodeon is the perfect vehicle to share the zany Rabbids characters and their crazy adventures with television audiences around the globe. This partnership represents a major milestone in Ubisoft’s strategy to expand its brands to new media, thereby attracting new audiences to its games.”
[Joystiq]
