NonGamers unlikely to join Next-Gen Console Party

With the wave of new gaming consoles arriving on our shores, one would think it’d usher in a new wave of gamers. In efforts to incorporate new stunning visuals, new multimedia functions, and mobility, companies were gearing for and expecting a new wider base of gamers. Such is not the case, according to recent studies released by an independent research group, Forrester Research. According to the latest report from the group, gaming companies should be prepared to see growing challenges in reaching new gaming converts. Both Xbox and Playstation camps have made great strides in the incorporation of all-in-one entertainment centers to attract would be gamers. “While gamers will increasingly use their new consoles for non-gaming activities, this functionality will not be enough to convince non-gamers that buying a console is the answer to their digital convergence dreams,” Forrester analyst Paul Jackson told the BBC. “More young female gamers will use portable and home console platforms; older gamers will tap into game subscription services and casual multiplayer games like poker or bridge but it will only have an incremental effect on the industry,” says Jackson. According to Forrester, PC gaming will continue to rise with rising levels of interest in online gameplay. Even with the addition of new gamers, PC gaming will still find it a challenge to turn profits. Jackson cites that most new PC gamers will be drawn to basic games and play simple online-based games rather than retail PC games.