Research agency Millward Brown has released its annual report of the 100 Most Valuable Global Brands, with Nintendo’s pair of consoles taking top honors in the videogame-specific section of the report. Sony’s machines bring up the rear.
On the main list, Sony ranks 94th, Nintendo ranks 32nd, and Microsoft’s wide-reaching arms place the company at number four. The top three on the list are Google, IBM, and Apple. Broken down by specific console, Nintendo’s Wii and DS lead the pack with $9.9 billion and $7.8 billion estimated value, respectively, Microsoft’s Xbox 360 follows at $4.5 billion, and Sony’s PlayStation 3, PSP, and PS2 round out the report at $426 million, $155 million, and $49 million, respectively.
To clarify, Millward Brown defines "estimated value" as: "The dollar value of each brand in the ranking is the sum of all future earnings that brand is forecast to generate, discounted to a present-day value."
Oh boy, this will be fun ammunition for the fanboy wars.
