360 120GB HDD heading for another price cut?
Category: Xbox 360, Posted: 09/05/2008 at 05:48PM CDT by Frank Ling, Editorial Director
Two things that you'll usually hear complaints from in the Xbox 360 community concern the dreaded Red Ring of Death, and the high price of the add-on 120GB hard drive.
There can't be anything done for the RROD blues at the moment, but there is relief for the $180 priced drive.
Amazon is selling the 120 gig drive for only $149. That's still not exactly a bargain when off the shelf drives cost less than a hundred bucks, but a $30 price drop is better than none at all.
Microsoft has stated in the past that the expensive drive was due to proprietary features and software that needed to be loaded.
Since Microsoft has enacted price drops across the board for all of its Xbox 360 line, could another price drop for the 120GB drive be near?
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Less than 100 bucks? You can get drives 3 times that size for less than a hundred bucks.
That's way too small a price drop. MS is still shooting themselves in the foot by charging prohibitive prices for storage that can only be used for things you buy online from them. They finally rectified the problem on the console with the $299 60-GB X360 SKU, doing away with the ridiculously small 20-GB drive altogether (with 13 MB total user space). Now they need to carry that over to the HDD add-ons.
The problem is that people are going pay for them regardless of the price, because it's the only one thats compatible with the 360, so Microsoft has no reason to make much more of a price cut.
Some people will. Those without the scratch will not, meaning most people in the 360's demographic group won't. That means much less space to buy big dowloadable games, to rent HD movies, and for moneymaking DLC in general. That's why I said they're shooting themselves in the foot. That's why the 20GB original drive gave way to the 60GB, for less money (as part of buying a new console).