Wii Fit flops in Japan. Gamers quit after buying
Category: Wii, Posted: 07/04/2008 at 01:53PM CDT by Frank Ling, Editorial Director
One of the reasons health clubs stay in business is by signing up people to yearly contracts.
What they know and the general public doesn't know is that a great majority of people who do sign up only attend about 57 days out of the full year while some drop out completely, thus affording more space in the gym for more people to sign up and fail to show.
It seems that Wii Fit, at least in Japan, is taking on similar characteristics in consumer behavior. According to ITMeida of Japan, a poll was taken by a group of 1000 gamers that showed a staggering amount of people not using the Wii Fit game shortly after purchase.
The question presented to the gamers was:
Do you use Wii Fit faithfully everyday?
- 22% - I record my progress faithfully everyday
- 6% - Maybe once every two or three days
- 6% - Once a week
- 64% - Stopped using after purchase
With over half of the respondents (64%) indicating that Wii Fit started to gather dust after purchase, the survey seems to substantiate studies which show that people who sign up to health clubs overestimate how much time they will really dedicate in exercising. In this case, it seems to also hold true for Wii Fit.
No doubt, there will be a plentiful supply of used Wii Fit games flooding the market if this trend keeps up. If you are interested in buying this game, it might make sense to buy it at the used- discounted rate...that is, if you really plan to use it regularly.
[via nintendoeverything]
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i gotta work out for the scouts, maybe that's what i will do lol (jk).
If your gonna work out, do it ROcky Balboa style (Ba ba bababa ba ba bababab Flying high now!)
if it fails in japan it will never work in usa lol
This is no surprise, really. When I play a game, I expect to get to an end point - either through boredom or completion. The problem with WiiFit is that it's the first of it's kind (a game that requires a certain amount of discipline over a long time) in a market dominated by the 'next big game'. As a result, people will buy WiiFit for the gimmick, realise it isn't actually all that fun, then give up because the reward isn't what gamers - on a whole - expect.
Brave move, Nintendo, but I feel that the Wii Balance Board is this generation's DK Bongo Controller.
Gee, who could have EVER seen that coming?