Midway resumes talk about possible SCi merger
Category: Industry, Posted: 01/03/2008 at 01:04PM CST by Billy Wang, Previews Editor
It's been rumbling around for a few months that UK publisher SCi Entertainment may be merged with another big-named publisher. Companies like Ubisoft, EA and Warner Bros. all have shown interest in snatching up the publisher but things as of late have been quiet.
Over on Next-Generation, talks have resumed about a possible merge, but another company has stepped up to the plate: Midway. Midway expressed interest in merging with SCi over three years ago when current Midway CEO, David Zucker, initially jumped on-board.
Despite having a less than stellar year in 2007, Midway continues to maintain a positive outlook for 2008, including focusing on more Hollywood tie-ins and developing "fewer, bigger, better" titles.
Financial analyst Michael Pachter predicts that a merger between the two companies was "feasible" but said that both companies are relatively weak, stock-wise at the moment.
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The phrases: "positive outlook" and: "Hollywood tie-ins" should never be in the same sentence.
Midway is in a heap of trouble. They've had successful losses since 2004. Now, if they would get a clue that tie-ins don't work, they'd probably make some money.