The National Basketball Association has announced new multi-year agreements with both Electronic Arts and Take-Two Interactive, allowing both companies to continue creating new NBA games.
EA and Take-Two will also have the rights to use NBA teams and players in their games. In addition, both publishers will receive additional promotion for their games from the NBA through services such as NBA TV and NBA.com.
EA is set to publish NBA Elite 12 later this year after canceling NBA Elite 11 back in November. The company is also in charge of the arcade basketball series NBA Jam, which may see a new release at some point in the future. Take-Two, on the other hand, will continue its popular NBA 2K franchise.
Sal LaRocca, Executive Vice President of NBA Global Merchandising, explained how these new deals will reward everyone involved.
"We have had successful and longstanding relationships with both 2K Sports and EA Sports," he said. "Extending our agreements with the top sports video game developers continues to maximize our presence in this category, while ensuring our fans the best selection of NBA video games."
