While there are many theories and ideas on why there are bad video games in the marketplace, one professional in the movie industry believes that it is as simple as three words-no emotional attachment.
William Sargent, the CEO of movie effects house Framestore, expressed this opinion in a panel discussion concerning “The Future of Entertainment”, held in London. His company was responsible for the visual special effects for the movies X-Men: The Last Stand, Superman Returns and other high profile films.
Sargent made the correlation between good films and the way people emotionally identified with them as a prime reason for their success. He said, "The only things that succeed are those that make an emotional connection to people. There is a huge amount of appalling movies and appalling games, and generally the story doesn’t touch you, there’s no connection, you don’t believe in it."
"A piece of music that touches you emotionally, you can download it. Movies touch you when you go and see them. Whatever happens going forward in entertainment, the only thing that is going to work to create great games, films and TV programs is emotion."
The CEO of Framestore then took the occasion to do a little flag waving by saying, "The reason why American studios have traveled on mass to London and the UK, and every one of the seven major studios in Hollywood are working with visual effects companies in London this calendar year, is that the UK is very much considered the foremost creative location for both films and games.”
