Just when you thought that the war of the words was over between Microsoft and Sony, Microsoft has decided to lob a few more grenades to make sure that the tension doesn’t die.
Dan Cornelius, marketing manager for Microsoft UK, says that the recent price drops for the Xbox 360 machines will take even more market share away from Sony during the upcoming Christmas season. His main argument is an old but effective one-the PS3 is (still) too expensive.
"If you look at PS3, it’s a lot of money for families to come in at," he told MCV.
He continued, "Sony is requiring a fairly novice gamer to enter into things like Blu-Ray and wireless gaming by default. The Core’s (360) still doing well for us in the UK and the price drop is bound to produce a spike in sales.
"These customers like the fact that they don’t have to foot the bill for a load of technology they don’t need. It means we can gain access to a type of consumer that PS3 cannot."
Coming this holiday shopping season, we’ll all find out if Cornelius is correct on his assessment.
