If you didn’t know, October is National Breast Cancer Awareness Month. Highlighted by races, donations, events, and fundraisers, it usually serves as a vehicle for people to be reminded to donate time or money towards finding a cure, and to remind women to be aware for earlier detection.
What it usually isn’t is the month Madden NFL goes pink.
This year, that changes. For the month of October, EA is releasing special Madden NFL 09 Pink editions in Target stores. Available for both the Xbox 360 version and the Wii version, Madden Pink will contain a normal edition of the Madden game in special, limited edition packaging. Proceeds of Madden Pink will be added to an already established flat donation EA plans on making to the HOPE Foundation.
Deanna Favre, wife of Madden NFL 09 cover athlete Brett Favre, founded the Deanna Favre HOPE Foundation after being diagnosed with breast cancer in 2004 at the age of 35. Since overcoming the disease, Deanna Favre has committed herself and the foundation to helping underserved and underinsured women who bravely face the battle against breast cancer.
"EA is honored to team up with Deanna Favre and Target in the fight against breast cancer," says senior product manager, Anthony Stevenson. "Almost everyone has been affected by this disease in some way, so we’re eager to give our passionate fans an opportunity to participate in finding a cure."
For those interested in donating this month who don’t want to buy a new edition of Madden, you can make a monetary donation towards finding a cure for breast cancer here, or go to this site where you can click a banner which will raise money to give mammograms to uninsured women in the world.
