Picture this; you’re in an abandoned train station that hasn’t seen use in decades. It’s dark and you can hear screams in the distance. Something in the dark leaps at you and a quick slash from your sword reveals it was a zombie now dead, again.
When you look up and get ready to leave, a big fat Pepsi ad hits you in the face.
Sound familiar? It should if you played the recently released Hellgate: London single-player demo because it features adware.
Arg! The outrage! The inhumanity! I can hear all the advertising haters exclaiming, "How dare EA implement ads in games!" In any case, adware is something no one really wants to have on their computers, especially without express consent.
One thing I hope happens is that all of this advertising lowers the planned optional subscription. In other words, I hope that advertising can cram all, or at least some, of these subscription perks into the free playing area. Because that is what advertising is supposed to do, right?
