No one can deny Halo 3 is going to be huge. But when Master Chief finds himself plastered on the side of Burger King bags, there is really something special happening. Halo 3 is the first game to ever receive this level of market penetration.
The only other media source which can claim they can customize fast food bags are movies. This is just another example of how videogames are becoming more accepted by both the general public and business market. Are you going to get a value meal this weekend?
I am.
[Via The360Forum]