It seems that virtually every study that comes out about video games is negative. But a new study seems to go against this trend, and has some good things to report about those who like to game.
The research was conducted by IGN Entertainment and Ipsos Media CT. There were 3000 individuals who participated in the study and the final statistics are rather upbeat. It turns out that gamers are twice as likely to go out on dates in any given month as their non-gaming counterparts.
It would seem a lot of gamers are in long term relationships. 55% of gamers are married and 48% have kids.
There is more good news; it seems that gamers earn more than non-gamers. The average gaming household’s income is about $79,000 per year. The average non-gaming household pulls in significantly less–$54,000 per year.
Since gamers are more likely to be tech savvy, the study revealed that gamers are a force as far as helping friends and family in understanding what new technology trends are available to them. Somewhat surprising is the average age of gamers. Those who started gaming within the past two years were 32 years-old.
As compared to non-gamers, those who play video games spend five more hours a week on the Internet, watch two more hours of TV, two more hours listening to music, and are more socially active.
Gamers like entertainment and social commitments. Gamers are more likely to date and get married, 13% more likely to go to movies, 11% more likely to play sports, and 9% more likely to go out with their buds than the non-gaming crowd.
Adam Wright, Director of Research at Ipsos Media CT said, "Based on the research, it’s obvious that the gaming market has outgrown many commonly held stereotypes about the relative homogeneity of video gamers."
Translation: Gamers aren’t geeks; but you and I already knew that.
[via Gamasutra]
