GameFly has been a huge success ever since it took videogame rentals the Netflix route in 2002. The rent-by-mail service has also tapped into the used game sales business, offloading games as rental demand decreases. Now, the company is considering implementing of a full-scale trade-in program, through which gamers can receive credit for their used games.
"We’ve been testing a trade-in program for a few months now. When we are convinced that there is sufficient consumer demand and the customer experience is highly robust, we expect to make it available to all our members. For now, it is still in beta form and we continue to monitor the results."
"Beta form" means that only a select group of GameFly members have had the option to trade in games for membership fee reductions, but one can only imagine this will turn out to be yet another success for the company. If all goes as planned, GameStop will finally have some stiff competition in this area, and maybe gamers will be able to scrape up a little bit more for their used games than they could before.
