The shocking news that the E3 annual convention will be pulled back to a much smaller event has had the game industry and gaming public buzzing. The reasoning behind the cut back is due to economics–the game publishers felt that the extreme expense of putting on their displays at E3 was no longer cost effective in providing their games with the necessary payback they once generated-marketing value.
More information has been offered as to the reasoning of why the E3 convention is slated to run on a much smaller scale next year. Simon Jeffrey, president of Sega said at the Ziff Davis 10th Annual Electronics Game Summit that, "The topic had been discussed after E3 for several years now. The show had basically outlived its usefulness."
