Electronic Arts is putting its money where its mouth is by reaffirming their confidence in the Wii game console by fully dedicating a game studio to Wii projects. EA’s intention to shore up its Wii game development was made by the purchase of Headgate Studios, headquartered in Utah. The studio worked with EA on previous PC titles such as Tigers Woods PGA Tour and Madden NFL 07. Headgate Studios, which has now been renamed EA Salt Lake will "focus on development for the Nintendo Wii."
The head and cofounder of Headgate, Vance Cook, will be assigned the title of executive producer of the newly dubbed EA Salt Lake division and will oversee the studio’s operations.
EA, in committing specific money and resources to the Wii, has demonstrated its confidence in Nintendo’s new game console as a viable business venture. In short, they believe the Wii will be successful and make them money through game sales. The move by EA to fully back the Wii will be seen by other game industry leaders as a vote of confidence for the new game platform and thus, add credibility to the notion that the Wii is a game machine that will be able to hold its own against the Xbox 360 and PS3.