There’s an old saying that goes, "He who laughs last, laughs best." If this adage is taken as the truth, then it is Nintendo who is laughing the best as many game developers, which once felt that the Wii would be a distant third place loser, are now scrambling wildly to make titles for the machine.
Anthony Gikas, an analyst for Piper Jaffray, said that many former Wii non-believers are trying to make up for lost time, but are already running behind because they didn’t jump on board the Wii bandwagon earlier. "Those companies are backtracking. They’re going to need to get their best-branded product on that platform. That will take a good nine to 12 months.”
Bloomberg says that Electronic Arts has seen the error of its ways and has now shifted its priorities to accommodate the development of more Wii titles. Larry Probst of EA spoke about initial impressions of the Wii to Morgan Stanley, saying, "People got their hands on that controller and started playing games and said, `This is fun, this is going to do better than we expected.”’
Tony Key, marketing VP of Ubisoft — one of the lone game developers that was willing to take a chance at pouring resources into the development of Wii games — said, “It’s not really a bet anymore. It’s a viable system that’s going to make us money.”
