If you don’t know who Jerry Bruckheimer is, then you haven’t been watching enough movies in your life.
Bruckheimer is one of the biggest producers in Hollywood, responsible for such movies as the Pirates of the Carribean series, National Treasure series, the up and coming Prince of Persia movie and many, many more.
Hollywood, however, is too small of a place for Jerry, no he needs to stick his foot in another medium as well, the video game industry.
MTV and and Mr. Bruckheimer will be setting up a studio with the goal of making "new, original games" (i.e. not borrowing movie IPs and turning them into games.)
Bruckheimer says, "Video games represent a new and innovative medium for what we’ve always tried to do, which is to tell great stories. But this medium is unique in that it gives the player control over how those stories unfold. I look forward to working with MTV Games to create new original game stories, always looking for ways to innovate the medium."
Yes, that is what a video game is Mr. Brcukheimer, taken straight from the definition back in the 1980’s. We are glad to hear that you know what you are getting yourself into when it comes to creating these "interactive movies."
Just how powerful is Mr. Bruckheimer? MTV plans on putting his name on all the games produced from this new studio, along with the ability of having celebrities come in and become a part of the production of these video games. "When I moved to TV, I got people from features to join, and I plan to rely on the same talent pool and marry them with the gaming community" says Bruckheimer.
MTV must be seriously thinking about getting into the gaming industry full time, especially with what MTVs Jeff Yapp said to the question of "if MTV will be a big contender against EA and Activision". Yapp replied with "I already think we are. [laughs] How’s that for arrogance? We think we got a great team. Our first step was amazing with Harmonix. But we think when you’ve married MTV and gaming with a connection to the audience, I think that’s a really powerful combination."
Either way, Jerry Bruckheimer might be the hippest sixty-two year old in the business.
[via Kotaku]
