World of Warcraft developer Blizzard has announced plans to keep up with the enormous popularity of their online game in Europe by opening a new European WoW site that will host multiple realms in for the French, German and English. The move by Blizzard is to accommodate the increasing fan base for the game and to improve the server hardware and software to make the gaming experience more enjoyable for European WoW players. They will open another additional site sometime in the future as the population numbers for WoW continue to expand. Mike Morhaime, president and co-founder of Blizzard said, "We are delighted to provide these new game realms for European players. The new site will allow us to provide a smoother, more satisfying game experience and I would like to take this opportunity to thank the players in Europe for their continued support and patience whilst we brought this new site to fruition."