Massive Inc., Microsoft’s owned video game advertising company, revealed some research figures regarding the effectiveness of in-game advertising. Conducted by Nielsen Entertainment, the numbers showed that, yes, in-game advertising works on gamers. Results are as followed: 1. Average brand familiarity… Read More »

In an interview with GameRiot, id Software’s Executive Producer, Marty Stratton, revealed new details about the company’s upcoming free-to-play Quake Zero in addition to discussing what the future holds for the series. When asked about what new features Quake Zero… Read More »

Medal of Honor: Airborne multiplayer trailer

Here’s some swank footage of multiplayer for EA’s Medal of Honor: Airborne. It’s deploying to stores near you on September 4th.

Two weeks ago, God of War and Twisted Metal creator David Jaffe announced the formation of a new development studio called Eat, Sleep, Play, which he and Scott Campbell will head up. Other than a port (with extra features) of… Read More »

According to a report by Forbes, Electronic Arts increased its voting power in Ubisoft to 25% and owns 15% of its capital. This move marks a 50% increase of voting power in two years; EA Nederland previously held a voting… Read More »

In an interview conducted by Game Informer, id Software’s Tim Willits confirmed that the company’s Tech 5 powered marriage of first person gunplay and arcade racing, Rage, will feature co-operative gameplay. However, because the game is considerably more free roaming… Read More »

Today, Spyro 2 and Crash Bandicoot 2 were both pulled from the Playstation Network due to "problems". Last week, MediEvil was also pulled from the network after a crash bug was discovered. There is no word on whether the two… Read More »

Since launching the Name Your Fear contest back in June, Monolith Productions has narrowed the final choices to three impervious selections. So fans can now vote till August 10th for the final pick. The three finalists are: Dead EchoProject OriginDark… Read More »

With the recent launch of Steam Community, users of the increasingly awesome Steam service have gained the ability to connect online and compare e-peen via the system’s rating of their skill and time played. Users can also join groups and… Read More »

No one can deny the prolonged stunning success of the Wii. Who knew mediocre graphics coupled with a motion sensing controller could be so popular? But after the Wii what will be Nintendo’s next step? If the patent uncovered by… Read More »