Activision Signs Deal for Transformers Game

Have you ever had your Transformers taken away from you by your teacher? Did you proudly display your most valuable G1 Transformers in their original packaging? Did you ever own more than ten? Chances are, if you answered yes to any of these questions, you are a Transformers fan. There™s some good news, (or bad news, depending on your view of things), on the horizon. Activision has announced that they have signed a deal with Hasbro Properties Group to produce the tie-in game to a Transformers movie that is scheduled for release on July 4th, 2007. Dreamworks will produce the movie. Brian Goldner, president of Hasbro Toys said, Fans around the world have wanted a Transformers live-action movie for a long time and we are thrilled to work with DreamWorks and Paramount to bring this legendary saga to life on the big screen. With some of the entertainment industry™s best talent on board for this film, fans will experience Transformers in a way that is incredibly powerful. And who is Goldner referring to when he says the industry™s best talent? Try Steven Spielburg on for size, as executive producer. Dreamworks distribution head, Jim Tharp said, Under the direction of Michael Bay, and with Steven Spielberg executive producing, we know that ~Transformers™ is going to be the kind of explosive action movie that is perfect for the height of the summer movie season. By staking our claim on the 4th of July, 2007, we ensure that we not only have the time to make this movie the way it should be made, but also to build excitement and awareness leading up to its release. As far as the tie-in game is concerned, the president of Hasbro Properties, Jane Ritson-Parsons said, “We are thrilled to work with Activision to bring the widely popular Transformers brand to the world of digital entertainment and introduce millions of consumers to our best-known Transformer and biggest hero of all time–Optimus Prime.” Tie-in games haven™t had a great reputation as good game titles of late. Activision cranks out tie-in game after tie-in game and it doesn™t appear that Activision is planning on changing their game development strategy anytime soon. With a huge 30% downturn in business as compared to last year, maybe they should reconsider their top-heavy emphasis on movie tie-ins.