We all know about Take-Two’s rejection of EA’s advances to try to buy them out for $2 billion. But there’s more to the story.
In an investment symposium sponsored by Goldman Sachs, Bobby Kotick, CEO of Activision said bluntly that Take-Two simply wasn’t worth even looking at for purchase by his company.
He said that Activision would only consider merging with another company if it had, "a history of profitability, good management, proprietary technology or a franchise history of multi-million unit sellers."
Kotick drove the point firmly home when he said, "Take-Two didn’t fulfill those requirements. Maybe it does over the long-term for EA, but it doesn’t for us."
Activision is presently in the midst of forming a merger with Vivendi Games to form the new Activision Blizzard game company.
[via firingsquad]
