Fils-Aime Takes Aim At New Gamers

This year™s 9th annual D.I.C.E. (design, innovate, communicate, entertain) summit, features high profile luminaries from the game industry, and has proved to be fertile ground for opening up new ideas concerning the development of games, the marketing of games, and the future of the game industry as a whole. One of the speakers featured this year, is Reggie Fils-Aime, vice president of sales and marketing for Nintendo. Reggie, at last year™s D.I.C.E convention, wanted to convey his Nintendo determination to be successful by saying they would be, taking ass and kicking names