Bruce Hack, CEO of Vivendi, decided to do some hack-ing (ha!) of his own in statements given to CVG. His remarks pointed to the lack of creativity in game development as the cause for the recent downturn in game sales. While admitting that some game companies are doing well, he complained that the majority of them are not doing what they should be doing to produce fresh material.
Hack stated, "Some of our rivals are very good, of course, and will prosper early on in the next generation arena. But others will struggle. And by that time there will be huge opportunities for companies like my own."
His recent attendance at E3 seemed to validate his beliefs. “I looked around E3 and I saw too much of the same. I won’t allow us to do that. I’m trying to be a pain in the ass hassling our people for creativity."
However, Hack,s comments may fall on deaf ears, as Vivendi,s own showing of games has not been stellar. With the recent dismal offering of its 50 Cent: Bulletproof, which had ratings well below 50%, and a game catalog crammed full of old franchises such as Spyro the Dragon, The Simpsons, and Crash Bandicoot, Vivendi may need to follow its own advice to become more dynamic.
