David Karraker, director of corporate communications for Sony, spoke favorably about the PS3 launch and offered information regarding the availability PS3s for sale in the coming months.
"Sony Computer Entertainment America couldn’t be more pleased with the response we have seen from consumers since the launch of PlayStation 3 on Friday [November 17]. This truly demonstrates the power of the PlayStation brand and further validates our belief that consumers see real value in an entertainment system that will define the next decade of digital entertainment. At this point, we are focused on getting as many new PS3s to the North American market as possible for the holidays, including airlifting systems to the territory on a constant basis. With PS3 manufacturing now running smoothly–and product being aired in weekly–we’re focused on our goal of shipping a million units to retail by the end of the calendar year. Due to the immediate nature of these shipments, we will not be providing weekly updates on North American supplies."
Karraker continued to assure customers that Sony’s 1 million unit goal is alive and well. "A new shipment has already arrived and will be available at retail by Black Friday. We are still focused on reaching our goal of 1 million units in the pipeline by December 31 in the US."
