Xbox 360 fans are loyal. So loyal, in fact, that they’ve cared little about the Red Ring Of Death (RROD) issues that seem to be an ailment for almost every 360 out there. Or so Microsoft says.
Microsoft’s Entertainment and Devices Group leader, Robbie Bach, stated in an interview with VentureBeat that the RROD issue, while costly, did not disrupt customer loyalty. He stated that, throughout this whole process, preference, willingness to recommend, and satisfaction has not faltered.
"The number-one complaint I get from people is that it is taking you too long to fix the console," Bach stated, and although some have gone through three or four consoles, they still remain loyal to Microsoft’s services, happy to hear that Microsoft is aiding those who are suffering. All still according to Microsoft themselves, of course.
Bach ended his interview with an answer to a comment stating that the PS3 is finally on its feet, "If not being on life support is the metric for success, then I guess they’re successful."
There is something fishy here. At this point, it just seems as if Microsoft is either covering up the whole issue with a bed sheet and tossing it in the closet, or they are just patting themselves on the back in the spirit of generating propaganda for their products. Perhaps it’s just me, but I find it a bit arbitrary to simply state what their customers are thinking. Needless to say, this feeling of loyalty to the Microsoft brand name in the face of serious console design flaws is simply not there. Plenty of people I know have received the RROD and have switched over to PS3. Not everyone is satisfied with just knowing that Microsoft does give a damn.
At this point, it’s only a question of when Microsoft will figure this out.
[via VentureBeat]
